Rusty Chen
CDO
Rusty Chen works at the intersection of design, technology, and strategy—building digital products, campaigns, and interactive experiences that merge creativity with real-world impact. He leads cross-disciplinary projects spanning UX/UI, AR/VR, motion graphics, and AI-driven systems, while also teaching and mentoring the next generation of creative technologists.
With a career spanning over a decade, Rusty has helped global brands, startups, and institutions bring innovative ideas to life. From award-winning digital campaigns for Mercedes-Benz, McDonald’s, and L’Oréal, to experimental prototypes like AI Glasses and AR/VR experiences, he bridges storytelling with technology. He also serves as Marketing Director at aiLegal, applying creative technology to transform legal services, and as an instructor at FIT NYC, where he teaches digital communication, UX, and emerging technologies.
Experience
Co-Founder & CDO, aiLegal – Drives brand, design, and experience strategy, turning complex systems into intuitive solutions. Brings 15+ years of expertise in design, technology, and innovation to build AI-powered platforms and digital services.
Mercedes-Benz Auto Show (Director of Digital Creative) – Led technology, art, and design for New York Auto Show experience.
Cornell Johnson (Interactive Art Director) – Oversaw UX/UI and design direction for Cornell’s business school programs.
L’Oréal Paris (Associate Creative Director) – Directed campaign creative and digital experience for Elseve.
McDonald’s (Associate Creative Director) – Led UX/UI for app development and campaigns.
NBC / Hassenfeld Children’s Hospital (Visual Design Lead) – Designed and directed visuals for NBC’s “Superheroes” campaign.
Visit rustychen.com for more.
Core Focus
UX / UI & Product Design
Digital Campaigns & Interactive Advertising
Motion Graphics & Visual Direction
Creative Technology (AR/VR, IoT, AI Prototyping)
Marketing & Digital Strategy
Education
Rochester Institute of Technology – Studies in design & technology
Fashion Institute of Technology (NYC) – Adjunct Instructor, teaching UX, digital communication, AR/VR, and emerging media
Recognition & Impact
AI products and platforms deployed globally across retail, travel, healthcare, and entertainment sectors.
Educational leadership recognized through award-winning teaching outcomes (One Show UX Awards).
Proven track record of scaling AI adoption within agencies and enterprises through training, enablement, and workflow design.